Personalized greeting cards are, well, more personal than those generic ready-made ones. Obviously. You know that sending customized greeting cards puts your own touch on a message for family or close friends. But, how can you use these personalized products to help your business? Check out the creative ways to include customized cards into your marketing strategy.

Birthday Wish List

Who doesn't enjoy getting a personalized birthday greeting? Sure, you could send your clients and customers those stock cards that read something like, "For Your Big Day" or just a blanket, "Happy Birthday!" Of course they'll appreciate the thought. But, they'll really stop and take notice if you swap the blank birthday cake card with a completely custom creation. Add the recipient's age, a funny message, or a picture that you know they'll enjoy.

Extra-Special Thank You

A new client just signed with your company and you want to say, "Hey, thanks!" So you send an email. Wait! Before you toss off a form letter electronically, take a different (and much more imaginative) approach. An actual paper and pen note is a step up from email. Why stop there? A personalized custom greeting card goes well beyond a general note and shows your customers and clients how much they mean to you.

Eye-Catching Events

You don't have a birthday list and you've already sent thank yous. Now what? You want to drum up new (or more) business, and need something that stands out. Instead of blending in with the pack and sending form-letter emails, posting on Facebook, or getting lost in a crowd of tweets, try a personalized greeting card. Create cards that announce new products or other things that your business offers, or make a custom invitation type of greeting for special events.

Holidays That Are Hassle-Free

Christmas, Hanukkah, Valentine's Day, Halloween, St. Patrick's Day, Groundhog's Day (yes Groundhog's Day), and every other holiday/special day deserves a proper greeting. Sending out custom cards for the major holidays (such as Christmas or New Year's) is a no-brainer. It shows your customers and clients that you're thinking about them and wish them the best. But, you don't have to stop there. Sending custom cards for those not-so-top holidays is an eye-catching way to show off your business and let everyone know just how creative you are. For example, do you need repeat business? Send a "Let's repeat this day over and over again!" Groundhog's Day card that plays off of the famous movie.

Using personalized greeting cards as part of your marketing plan is a creative way to grab the customer's attention and bring in new clients. Whether you're sending out custom birthday wishes or designing out-of-the-box holiday greetings, these cards will turn all eyes on your business. For more information, contact companies like Sound Expression Greetings.