Despite the numerous marketing techniques available when looking to bolster customer acquisition and retention, not many are as effective as promotional products. Not only do these products help boost brand awareness among your target demographic, but this marketing tool is also cost-efficient while providing your business with a competitive edge.

Nonetheless, to make the most of the advantages that promotional products offer, you need to know which items would be most functional for your customer base, as this will urge them to utilize the products daily. This translates into exposure for your business. That being said, rather than opt for traditional items such as mugs, pens, and the like, you should invest in customized personal gifts in the form of backpacks. Here are some convincing reasons to choose backpacks when deliberating on customized apparel for your promotional products.

High usability

When compared to other types of promotional products, backpacks undoubtedly provide the most usability. In addition to these bags being functional for students from kindergarten to college, they are also functional for gym enthusiasts, creatives, soccer moms, cyclists, and so much more. This high usability automatically translates into increased brand recognition for your business, as the customized apparel will be on display in a vast range of places. Take note, though, that the same cannot be said for other types of bags, such as totes.

What sets backpacks apart is that they can store a wide selection of items ranging from laptops to a change of clothes and even toiletries. As a bonus, consider making this customized apparel even more functional for your customers so that they always reach out for your branded backpacks. For instance, make the bags water-resistant.

Creative flexibility

Certainly, your company's brand logo, motto, mission statement, and more can be printed on virtually any material. Nonetheless, you should bear in mind that not all promotional materials will provide you with creative freedom. A lack of space can cause a limitation. Pens, for example, have minimal space, so you cannot maximize your brand's design. Rather, you will be limited to a few words and miniature images. Consequently, your promotional products will not make much of an impact on the target audience.

Customized backpacks, conversely, do not pose this problem. You can utilize the different parts that make up the backpack to display varying types of information. For example, the front pocket can display your brand's imagery, whereas the shoulder straps can have contact information, and so on. Overall, this type of customized apparel offers you a bigger blank space to maximize creative flexibility.